Read More“It’s not that I’m fond of dropping Easter Eggs, it’s just that I find that the best art — and I do make art, thank you very much — the best art makes you feel personally addressed. It makes you think, ‘they’re talking to me’. I want to reference that I know that you know that I know.” — Matty Healy
Creators — like Hank Green and Brittany Browski and everyone in between — look to their audiences for feedback, direction, and guidance on how to act, what to say, what to make, and how to keep the audience “happy.”
If these relationships were interpersonal, they would be unhealthy and dysfunctional.
Yet, the nature of the relationship is parasocial — an abnormal relationship. But they are interacting telesocially — at a distance and heavily mediated by technology and its context.
If we can understand the dynamics at play for our favorite creators and makers performing for us, would we not be in a better position to make the relationship healthier?
Read MoreIn this episode of Sure, It’s a Podcast, let’s explore why creators and users are moving away from centralized social media networks and the impact of these changes might have on the creative industries.
Read MoreOur phones and social media platforms have become central to how we consume and share information. They present to us a convenient means to access a variety of content curated by algorithms and data tracking. They require very little and ask almost nothing from us except time to scroll and a few hearts sprinkled through our feeds.
We don’t have to do much for it to work. And all we need is a couple of thumbs.
Read MoreWith E2E marketing, you would assume that an entrepreneur is pitching and selling products and services to other entrepreneurs to make their jobs easier, more efficient, or scale sustainably, but that is not their target demographic.
Instead, they target aspiring entrepreneurs and sell them on the concept—the idea—of becoming a successful entrepreneur just like them.
Read MoreWho do you believe yourself to be online? Is your online self the same as who you are IRL? Or is it a reflection of your inner world? Do you feel this to be accurate?
Read MoreAnd this is what drives me crazy. People don’t hate social media. They hate their relationship with it — a twisted, loud reflection of their relationship with themselves colliding with others’ relationships with social media and each other.
Read MoreAn individual’s point of view can be informed by overlapping perspectives.
Read More“It just worked out really for us that we all happened to find each other at the right time”
Read MoreWho are you on social media?
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